Epicurean Dairy

The Collective

NAMING / BRAND / PACKAGING / ILLUSTRATION / STORYTELLING / CREATIVE DIRECTION

The Collective has grown from a small start-up into a significant New Zealand FMCG brand in less than 9 years, turning a declining yoghurt category into one of innovation, globally.

We’ve been there from the beginning, creating the quirky brand and weaving it from story to packaging and everything in between.

Designing a brave culture with attitude.