BRAND / PACKAGING / ILLUSTRATION / STORYTELLING / creative direction
"At Appleby Farms we always knew that the milk from our herd of gorgeous A2 cows was too damned fine to send off in a big tanker. So we went into the ice cream business instead"
Appleby Farms is a small group of Nelson folk, including two enterprising dairy farmers, who decided to celebrate their milk with their very own indulgent ice cream.
Getting the thinking straight from the beginning was critical to excite this competitive and already saturated chilled food category. phd3 dug in deep to better understand ice cream ‘eaters’, their behaviors and what matters the most to them.
Churning lovable into lickable.