Blue Frog

BRAND / PACKAGING / ILLUSTRATION / STORYTELLING

The founder of Blue Frog, Scotty Baragwanath - (a man full of energy and relentless enthusiasm) asked phd3 to take his breakfast cereal brand to the next level. It’s soon became very apparent that reflecting Scotty’s exuberance was key.

Cue his childhood alter-ego: ‘frog’. Even the typography of Blue Frog’s new wordmark developed webbed feet!

Why should breakfast be boring?