Dad's Pies

NAMING / BRAND / PACKAGING / ILLUSTRATION / WEBSITE

"The strong, silent type of pie that will give you advice, fix your car, give you shoulder rides, take you to sports games and teach you to ride a bike. They are the wholesome, dependable pies that people love to eat, since 1981.”

Founder Eddie Grooten, the dad in this strong family company, built a business out of a passion for pie making.

phd3 created a lovable, consumer-facing, New Zealand flavoured brand that resulted in significant export opportunities for Dad‘s pies.

Take a great company with a great product and give it a consumer brand to match.