Ecostore is a household name in cleaning, body care and baby care products that are good for you and better for the planet. phd3 worked alongside Ecostore's brand agency to design three ranges of containers that offer a gentler, cohesive and more pleasant physical packaging experience.
Not the usual aggressive retail approach, but more passive containers that consumers are prepared to leave out in full view. Naturally, they are made from renewable sugarcane plastic and are fully recyclable.
An approach that very much aligns with phd3's values… less waste, better for you and enduring.