Blue Rock

Food Snob

NAMING / BRAND / PACKAGING

Who isn’t a food snob? The name, brand and packaging introduces a range of gourmet products to foodies and want-to-be foodies looking to assemble the perfect antipasti.

The packaging presents a refreshingly simple, alfresco inspired alternative in a competitive retail category. The result was an immediate and significant lift in sales and brand recognition.

Social food, nailed.