Balle Bros.

Lucky Sod

NAMING / BRAND / PACKAGING / ILLUSTRATION / WEBSITE

Balle Bros. are a three generation (almost four) family company of staple vegetable growers. The business had been vertically integrated from growing right through to distribution, without any direct connection with its consumers. phd3 helped them move in to the FMCG retail environment.

The lucky sod brand, packaging and story speaks to consumers in a visual language of soil, growing, sunshine and spades.

Keeping it real.